Report · August 2026
The AI ROI Problem
Why returns on AI are hard to measure, why costs run away, why adoption stalls, and what to do about all three.

- Published
- August 2026
- Length
- 14 pages
- Audio
- 4:36
What it found
- 01
42% of enterprises scrapped most of their AI initiatives in 2025, against 17% the year before, and the average company killed 46% of its proofs of concept before production.
- 02
If you didn't define success criteria before you deployed, whatever ROI number you produce afterward is a story. There's nothing underneath it to check.
- 03
AI is priced by a meter that responds to nearly everything, so 73% of enterprises exceeded their original cost projections. Budget the subscription alone and you land at two to three times what you expected.
- 04
Automating a step moves the constraint to review and rework rather than removing it, which is why 10x claims break on a full workflow and 2-3x is the strong, realistic outcome.
- 05
Nearly half of U.S. workers never use the AI their employer deployed, while around 90% reach for personal AI tools anyway. The problem is tools that don't fit the work.
Audio overview
4:36
The report as a conversation — the same findings, discussed. Useful if you would rather listen on the drive than read at a desk.
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